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WE ARE PRODUCING MORE GARMENTS THAN EVER . LETS BEAT COVID-19 TOGETHER. 

 PRODUCTION LEAD TIMES ARE DOWN TO 2-3 WEEKS PER ORDER. 

WE ARE PRODUCING MORE GARMENTS THAN EVER . LETS BEAT COVID-19 TOGETHER. 

 PRODUCTION LEAD TIMES ARE DOWN TO 2-3 WEEKS PER ORDER.

DARING | SENSUAL | BOSSY

Specialising in the creation of vegan & faux leather lingerie | UK Dress sizes: 6-16 / Bra sizes: 28-38 / B-J  | Proudly manufactured in London

E L E V A T I O N

E L E V A T I O N

" A Badass boss needs Badass lingerie "

Disheartened by the lack of iconic styles available in her size (UK 34JJ), Creative Director, Alyx invested in teaching herself how to sew and make her own lingerie. Her desire was to create garments that would make an instant statement, whilst achieving functionality that would support a busy and versatile lifestyle. 

Blue Reign is Alyx’s answer. We have created a collection of lingerie that harmonises style, function, innovation and attitude. This has been created for the woman who is always on the move - who is committed to building the life she imagines - and who needs a daily reminder that she is 'The SH*T'!

We design lingerie to elevate and adorn. Each piece has been created to not only sculpt and support the body, but to also be available to as many bodies as possible. 

B O O B Y | M A N T R A

A list of 7 thing your lingerie and mindset should have in common. We say happy boobies - happy hearts

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O U R | P R O C E S S

"We support conscious fashion"

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T H E | F O U N D E R

“ Everything must exude a fierce sense of confidence "

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