T H E | F O U N D E R
“ Everything must exude a fierce sense of confidence"
Blue Reign depicts the creative journey of designer Alyx Jordan. Drawing inspiration from music, strong historical figures and story telling; her designs manifest as boundary-pushing statements. From scribblings to rails- every sketch, stitch and garment is designed to demonstrate both the sultry and daring sides that vegan leather lingerie can bring to an attitude and lifestyle.
“ Everything must exude a fierce sense of confidence, an overzealous sensuality and above all, the complete ownership of your sense of self. Lingerie is the first thing we put on every morning. It can truly set a tone for your mood, your outfit and how you feel about your body. So, understandably, it’s very important that I wear pieces that make me feel amazing. I love strong statements, edgy textures and fierce silhouettes. Everything must be iconic and unique. I am sharing these designs straight from my own personal collection to yours - so please enjoy and ... welcome to the Reign " - Alyx