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Blue Reign London


Regular price
£165.00 GBP
Regular price
£0.00 GBP
Sale price
£165.00 GBP

The Cupless Longline Bra eloquently integrates style and attitude creating an unapologetic presence. This striking garment features an underwired open front with a small side cup to encourage the breasts forwards. With a supported and panelled longline underband, this product was designed for shaping and form-fitting appeal. Along with several built-in anchor points, this garment is sold with two different types of detachable straps systems to facilitate an assortment of framing styles across the chest and shoulders. How will you style your straps?

The strapping on the reverse of this product have been finished with gold plated hardware and the signature Blue Reign closures. This garment is fully adjustable for a custom fit.


  • Underwired - for support and stay
  • A side cup - for comfort and forward breast projection
  • Longline styled underband - to sculpt the silhouette
  • Two different sets of adjustable strapping- to customise your look
  • Double closure in the band - for a secure fit

Complete your look with the MORRO OPEN THONG.


Please use your normal BRA SIZE for the best fit. The Size guide can be found here.


75% Polyester, 25% Elastane

Care Advice:

Bosses, Queens and Bad Bs don't have time to hand wash- so we've made things easy for you...

  • Machine wash at 30 degrees or on delicate
  • Lay flat to dry over a steel radiator (not electric) or a clothes rack
  • Always wash your intimates in a wash bag
  • Make sure all straps are on the tightest setting
  • Make sure all hooks and closures are fastened to avoid snagging

Size Chart

The Size guide can be found here. All Blue Reign products are adjustable so please choose your natural or normal sizes and then use the adjustment mechanisms built into the product to find your best fit.


All items are handmade to order by our small team in our South West London studio. Please allow 3 weeks for production. Some items may be ready to ship.

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